Our mission

At Fraim, we are on a mission to enhance organisational capability through better coordination. We believe the future of management lies in transitioning from traditional role-based frameworks to dynamic, goals-based strategies. By harnessing the potential of AI, Fraim isn’t just about speeding up task completion; it’s about fundamentally improving how teams work together and achieve their goals.

As the complexity of knowledge work increases, conventional management frameworks often fall short. The burden of excessive meetings and constant distractions gets worse as organisations grow. At scale, effective coordination is more critical, but also more challenging.

Enter Fraim

Fraim introduces a uniquely low-distraction coordination tool that delivers AI-driven insights to each person, every morning. Short, AI-powered conversations link past achievements with current tasks and future goals, ensuring that every day begins with clarity and purpose. In these conversations, Fraim weaves in updates from colleagues, announcements, feedback, reporting and more. But what used to take hours in meetings and emails, Fraim distils into just minutes each day.

Unlike traditional models that rigidly cascade goals top-down, Fraim offers a flexible framework where strategic priorities are clearly communicated, and every individual is empowered to set their own goals with AI assistance and managerial feedback. This ensures individual buy-in, encourages innovation and dramatically reduces the burden on managers.

With Fraim, leaders can effectively enact their strategies, managers are freed to focus on coaching and development, and team members are empowered to operate with greater autonomy. Fraim helps organisations of any size get coordinated to achieve their goals, without more distractions.

To see how better coordination can help you achieve your goals, book a demo with Fraim today.

Not a company?

Fraim is also available as a standalone personal AI companion for individuals, offering AI-assisted task management, notes, goal tracking, and more. Join our community and get early access.